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When I worked in public relations, we called the process “big footing.” If we knew some damaging or negative news was likely to break on a given day, we would plan our own announcement and hope it would big enough to divert attention from – or “big foot” – whatever announcement was likely to -play poorly with the press and the public. Given the convenience of the Internet and social networks, the process of “big footing” is even stronger today, and sometimes it takes place without a push…

Bigfoot

Bigfoot Sasquatch

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