BrightonSEO Effective Visits like a sir
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BrightonSEO Effective Visits like a sir
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BrightonSEO Effective Visits like a sir
- 1. EFFECTIVE VISITS Like a Sir
- 2. 2 Lukasz Zelezny Head of Organic Acquisition @LukaszZelezny
- 5. TABLE OF CONTENT: -What is a Predictable Vertical -What is a Non-Predictable Verticals? -Where the concept came from? - How to compare data? -Which Tools should You use?
- 6. 6 PROTIP: In terms of traffic there are two types of vertical. Predictable & Non-Predictable. #brightonseo
- 7. Effective Visits Predictable Vertical 7 Winter Spring Summer Autumn Cheap holidays
- 8. Effective Visits Predictable Vertical 8 Winter Spring Summer Autumn Winter tyre Cold Warm Cheap holidays
- 9. 9 PROTIP: For predictable vertical use Year over Year (YoY) comparison aside of Month over Month (MoM). #brightonseo
- 10. 10 Holidays – Predictable Vertical over years Cheap holidays Effective Visits 2010 2011 2012
- 11. 11 Winter Tyre Effective Visits Tyre – Predictable Vertical over years 2010 2011 2012
- 12. What about non-predictable verticals? 12
- 13. 13 Mobile Handsets – Non-Predictable Vertical over years iPhone Effective Visits 2010 2011 2012
- 14. Effective Visits Predictable Vertical Where does the concept came from? 14
- 15. Effective Visits Predictable Vertical 15 The Fear of Bounce Rate
- 16. 16 PROTIP Bounce Rate may increase but will not cannibalize!
- 18. 18 Effective Visits Pulling Data Week #19 of 2012 (06-12 May 2012) Week #19 of 2013 (05-11 May 2013)
- 19. 19 Effective Visits Pulling Data
- 20. Week #19 in 2012 Week #19 in 2012 20 13,410 9,674 2013
- 21. Week #19 in 2012 2012 21 Week #19 in 2012 Week #19 in 2013 13,410 9,674 Effective Visits = Visits – (Visits * BounceRate) %difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100)
- 22. 22 Effective Visits Build Custom Segment using Google Analytics Effective Visits = Visits – (Visits * BounceRate)
- 23. 23 ORGANIC VISITS (once again)
- 25. Effective Visits conclusions 25 Why to use Effective Visits: - represents a real quality of traffic and its value; - reflects to On Page optimization; - reflects to Conversion Rate Optimization (CRO); - helps senior management to understand better SEO benefits How to use Effective Visits: - explain how it works; - setup clear goals; - be brave and enjoy;
- 26. 26 TOOLS
- 28. 28 Keyword Research & Intelligence
- 30. 30 Traffic Tracking & Data Extraction
- 32. 32 Reporting
- 33. 33 Thank you!
- 34. 34 Lukasz Zelezny Head of Organic Acquisition @LukaszZelezny
Editor's Notes
- Hello world
- Hello world
- Hello world
- Hello world
- Hello world
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lots of frustrations in Q3 and half of Q4 will come
- However reporting MoM make sense during Q1 and Q2 then reporting on WoW or MoM doesn’t make sense in Q3 and Q4
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lots of frustrations in Q3 and half of Q4 will come
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lost of vertical have different monthly traffic characteristic Its wrong to report moth to month or week to week
- Lots of frustrations in Q3 and half of Q4 will come
- Present Visits and BounceRate
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long periods away from each other (distance) if sampling is a problem and large amount of reports use Google Analytics Pro
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Lots of frustrations in Q3 and half of Q4 will come
- Lots of frustrations in Q3 and half of Q4 will come
- Lots of frustrations in Q3 and half of Q4 will come
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Hello world