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Can Facebook compete with new rivals such as Ello? Photograph: Graeme Robertson
Can Facebook compete with new rivals such as Ello? Photograph: Graeme Robertson

The future of social media for marketers – live Q&A

This article is more than 9 years old

Join our expert panel on Thursday 27 November from 1pm to discuss the future of social media as a marketing tool

Social media marketing is in a state of flux. As trends evolve, users migrate towards new platforms and competition for content space heats up, marketers face a challenge to keep their brands relevant and prominent. With this in mind, we have assembled a panel of experts to discuss the question: what is the future of social media for marketers?

Join our live Q&A on Thursday 27 November from 1pm - 2.30pm GMT as we discuss the changing social media landscape and how marketers can stay ahead of the trends.

The Q&A will explore the following areas and more:

How can marketers adapt to the rise of ad-free services such as Ello?

What do anonymous platforms mean for the use of targeted advertising?

How can marketers capitalise on the rise of specialist networks such as Sportlobster and Tastebuds?

Does increased competition and diminishing organic reach from companies like Facebook mean that smaller companies could be priced out of social media advertising?

This live discussion takes places in the comments section below. To take part, sign in (or sign up) as a Guardian comments user and submit your question or query below. You can post something now for the panel to pick up on the day or join us live.

Panel:

Sam Haseltine, solution consultant, Adobe

With an astute capacity for creative digital endeavours, Sam built and sold his first digital venture while at university. He has founded and worked at a startup, an agency and now at Adobe, in founder/editor, strategist and pre-sales roles respectively.

Tim Grimes, social media manager, Defected Records

Tim Grimes is the social media manager at Defected Records, a label that’s carried house music’s legacy into the 21st century. His role currently involves management of all their digital channels, cross network campaigns and online copyright claims for all their artists & releases.

Anna Lawlor, journalist, content creator and co-director of Social i Media

Anna has been a journalist for 15 years and most recently was commissioning editor of The Guardian’s Social Media Marketing series. She is currently a guest presenter of The Social Media Show, running a series about how to future-proof your digital marketing, and has recently joined Social Media Week as a global blog contributor. As co-director of Social i Media – a boutique media communications agency in Cambridge and London – she helps brands communicate effectively across traditional and digital channels, in addition to producing journalistic content.

James Whatley, Social Media Director at Ogilvy & Mather Advertising, London

With eight years working in mobile and social media and multiple awards to his name, he now leads social creative and strategy across the agency for multiple clients. His main areas of focus are training and mentoring staff, developing thought leadership for the group, and helping deliver inherently social campaigns that are loved, shared, and talked about by millions.

Uriel Alvarado, chief marketing and public relations officer, Saxo Capital Markets

Uriel Alvarado is a highly experienced, senior financial services marketer. In his current role he drives all phases of marketing, brand management and public relations strategy for Saxo Capital Markets. He has held numerous senior marketing and PR roles within the Saxo Bank Group including: global chief marketing and public relations officer, ForexTrading, a trade name of FT World Ltd, a fully-owned subsidiary broker in the Saxo Bank Group. Head of Marketing for Iberia and Latin America, where he developed Sala de Inversion, an online trading community.

Tom Goodwin, CEO and founder, Tomorrow Group

Tom Goodwin is the director of Tomorrow Group, an agency that provides innovative advertising and marketing solutions for the post-digital age. Positioned at the intersection between digital and traditional creative agencies, Tomorrow helps companies navigate disruption and leverage transformational technologies, to create better products, experiences, and advertising. Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation.

This live Q&A is provided by Adobe, sponsors of the Guardian Media Network’s Digital marketing hub

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