What engages employees is not the same that attracts and retains them

The view of humans as resource often leads corporations to think that people are motivated in a uniform way and motivate the same in all circumstances. This leads to a narrow people and policy strategy centered on the classical functional areas of HR, ignoring that people are motivated differently according to their situation, their age, their tenure and what company they are working for.

The Gebauer Attraction, Retention and Engagement Model serves as a reminder to tailor people processes to the task at hand

It is also a reminder that the creation of Employee Engagement is not a low level process that can be automated in the HR department. Engagement needs to be designed into the fabric of the corporation, it purpose, the way it believes in people, the way the corporation plans, strategizes and communicates.

“Employee engagement is not about changing people, it is about changing corporations”