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A far from heavenly performance.
A far from heavenly performance. Photograph: Andrew H Walker/WireImage
A far from heavenly performance. Photograph: Andrew H Walker/WireImage

Julianne Moore cut from Turkey tourist board ad for 'poor acting'

This article is more than 9 years old

Still Alice Oscar-winner finds herself on the cutting room floor after the country’s tourism and culture ministry reportedly slammed her performance

Even though Julianne Moore might have finally won an Oscar this year for her performance in Still Alice, her acting skills still aren’t appreciated in some parts of the world.

The actress has reportedly been cut from a new advertisement for Turkey’s tourist board for “poor acting”, according to a source from the tourism and culture ministry.

Moore was hired to front a new $4m campaign called Home Of, involving an advert featuring the actress taking a plane while reminiscing about a trip to Turkey in her childhood. But after officials saw the footage, they demanded a reshoot as her performance wasn’t good enough. Moore refused, despite the project shooting in Los Angeles, and the whole campaign has now been scrapped, according to Hurriyet Daily News.

There hasn’t been an official statement but Moore was apparently an unpopular choice in Turkish parliament. Ruhsar Demirel, of the Nationalist Movement party, asked family and social affairs minister Ayşenur İslam: “How reasonable do you find promoting Turkey with the body of such names and women? How do you find, as a woman, giving plenty of money to a Hollywood star to promote Turkey, as if it were the 19th century?”

Other politicians had apparently criticised her for a “depressive persona”. Ministry sources claim that the cancellation is not a big deal, as “over 30 similar films” with other actors have been made.

Moore can also be seen in Seventh Son, currently on release, and will next be starring in the Oscar-tipped drama Freeheld, opposite Ellen Page.

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