Where is the hardest place to sell a house in the UK?

The hardest areas to sell a house in the UK have been revealed by new research by online estate agent, House Network, But where came out on top?

Related topics:  Property
Warren Lewis
23rd November 2015
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According to the research, six of the 10 slowest-selling postcodes can be found within the M25, so it probably doesen't come as much suprise that the capital is actually responsible for all three areas found to be the hardest to sell a property in.

At an average of 16 viewings per sale, house sellers in London have a much tougher job than their equivalents in the North of England, where homes go after just 11 viewings.

It is sellers in Carlisle who can lay claim to having life the easiest, though, with houses here being viewed just a six times before they’re bought. Vendors in Glasgow, Wrexham and Perth (all averaging seven) are not far behind.

Overall selling your home in the North appears a much simpler task than the South. Northern owners take their ‘For Sale’ signs down in two fewer viewings than those in the South.  

House Network, the UK’s largest online estate agent, compiled the report into average viewing numbers across the country using data from over 8,500 house sales. The full results can be viewed here.

One of the hardest places to sell is London’s W postcode, which includes the exclusive districts of Mayfair and Kensington where the average price of a house exceeds £3m.

Homes here require an average of 20 viewings, while staying in the capital, vendors in Wembley and Ilford complete the bottom three on 22 and 23 viewings respectively.

It’s not all slow-selling in London though, with properties in Enfield viewed 12 times before completing.

Top 10 fastest selling areas (avg viewings per sale)

Carlisle

6

Glasgow

7

Middlesboro

7

Perth

7

Torquay

7

Wrexham

7

Darlington

8

Doncaster

8

Dorchester

8

Hull

8

UK Average

15

Mark Readings, House Network CEO, said: “What’s clear from our research is just how relatively simple it is to sell your house, even in London where vendors have to work that bit harder to take those ‘For Sale’ signs down. When you place this into the context that selling a house is almost certainly the biggest sale we make in our lives, 15 viewings is no time at all.  

The North / South divide in the property market is well documented, but it’s interesting to see that it also rings true with how many viewings per sale and not just price.  

One of the benefits of an online estate agent like ourselves is that the vendor is the one showing the prospective buyer around their home. They know their home better than anyone so are the best placed to sell it rather than an agent who may be stepping inside the property for the first time.”

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