4C Acquires Television Analytics Firm Teletrax

The companies will operate under the 4C brand, which now constitutes more than 140 employees in eight locations around the world.

4C, a Facebook Marketing Partner, announced Thursday the acquisition of Teletrax from Civolution.

Teletrax provides solutions for real-time television analytics and cross-screen synchronized marketing campaigns. The companies will operate under the 4C brand, which now constitutes more than 140 employees in eight locations around the world.

Currently, 4C offers advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also offers a measurement and planning solution that improves TV advertising by providing insight into the behavior of 1.5

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