If you thought social media was the only way to peek into your favourite star's life, Sonam Kapoor's big new project is going to change the way you fangirl forever.
Launching today in collaboration with Disciple Media, Kapoor's eponymous app is the actor's way of connecting with fans all over the globe on a more personal note than ever before. “I think of this app like my little home, where I can invite people in and tell them, ‘This is what I live like, this is who I am, this is what my friends are like, these are my likes and my dislikes.' I'd been thinking of doing something for a while, and then the guys from Disciple came down from London and they said, ‘Why don't you do a Sonam-specific app?'”
From make-up and hair tutorials to fitness tips, and behind-the-scenes footage from shoots and films, the app ‘Sonam Kapoor' is going to give the world access to her most personal thoughts and moments. “The app is still a work in progress in terms of cleaning it up, and collecting more data,” Kapoor tells us. “Right now, it's going to have book reviews (I love to read!). I'm also doing something called Sister Act, which is basically my sister (Rhea Kapoor) and I, and a couple of my friends, talking about topics that are relevant, or even irrelevant to us. There's also trends I like right now, archives of my work, which I like to call my Chronicles, and a section called Workohol—not workaholic—which highlights all the things I do. You can also expect movie posters that you can download, and eventually, merchandise you can buy through the app as well.”
Think that's where it ends? Not a chance. The best part about the app is a feature called My Tribe, which allows Sonam followers everywhere to connect with one another, and the star. “I don't like the word fan,” Kapoor confesses. “I see people who like me as part of my tribe. I'm a part of them, they're my community. My favourite feature of all has got to be Sonam Live, where at any given moment you'll get an alert saying I'm going live and you can basically watch me wherever I am; it's raw unadulterated footage, no censors.” Isn't it too much, people have asked her. But Kapoor's theory is simple: “You not being on social media, or not being approachable, does not make you more mysterious or aspirational. It makes you irrelevant.”
The app is now available on iTunes and Google Play
