Shoppers interact with retailers across a number of channels – through digital, mobile, social and in-store. As digital shopping has become the new norm, sales for online retailers has grown at rapid paces. In fact, between 2008 and 2013, e-commerce grew 10 times faster than in-store retail.
However, the four walls of a brick-and-mortar establishment will continue to be an important channel for retail. According to McKinsey & Company, in 2020, more than 80 percent of U.S....