Autos
Polaris Launches the Escalade of Off-Road Vehicles
With prices approaching $20,000, the rig is aimed at first-time riders.
Driving deep into the woods to haul home a deer carcass is much better with armrests and some AC/DC tunes.
That’s the product thesis behind a line of off-road vehicles, the General, unveiled this morning by Polaris Industries, the Medina, Minn., maker of Indian motorcycles and a range of snow machines. Polaris is basically marketing its new toy as the Cadillac Escalade of off-road vehicles, knobby-tired trail wagons that look like giant golf carts.