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July 11, 2016
Aziz Memon is principal marketing and brand consultant at Salt Strategy
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ev2TkliTgGfxHfEH2+cxtwckm81UB9A+PD0RcRty3yKXgoBHusee0rYp1Q6Czvh9WKLHpT6kgldMkbRTO8SmcJJtMyoYRjXMIlviptQkxeqCIWpzVDk96O4nviXmL8dV2HY1kTmbGNjG7yBD8NDL8ZPGOPxfp5IdXygQZphEiORm0oyOFRDKtaulAN4zNzns5cghqQDs\/lxheXdXNUkcQpmZIOAyK9rinMaU2XxsOp+U9Sw9wfmiSSdATjlHuAlx0F4MjCd9nZbeoOKU+4CRts2hspXDI6TvD928YfnHzGWbIsHcDnIcza5rJXKGbdNc7h5FuvkucJmqS8jMjh\/Aj+7SeT\/XM4sFqFphyTkO8cvI5tMT8jgfDY0oiwezryWw2wgWS1T\/7KgUW1Yxigf5OOHw\/lbvQhHfNqQnuN\/Hdpx1kc\/gNOnb5WYkpyohtbkYWfm9zVSdu+hpfRs5TCVjP2+R9HZiHU4AIlq1aSIWxDLiPjO55eakbGwobPooZUlEF1NV1jKbIe4qWea24QQsQCGb+Z7\/IMwUyjEHjl4fGNmICHIbL\/irNmAKf40xw6jVLeg++Uc9CsydwvX6PTqTSxJR9ioZkVKFcnrvuW2T9\/eTXVCu\/yeq1kznIVyZ6Ob4ulz6jLfQqmUM3PIrZusTCzFNk3OcozEClSh0JmLowBtuwCLQ9UymY2RIOAdPUwoy35535AQVwjBjY\/CeiKL48M77X84YNfKyN2UK3MjEuSGgHEibw45KqGdZlm2kxfQ8PsAesvKfmi6cBQTcN2Tq\/L9g6o\/DYfEVqcUGX9QrKeYKdH7bEoptX7OxuchLgK1L1SE\/irNmJvj1ryZZFur4cqXIhG0clGpR7a9T1dvcvawOaF1A\/\/eFOKOgYEuppu46K1Q+9JRKimDiOswBTlEvE+T5782CCx2og1leIpkPK4xxFU89HiBkm5FFIAssA5m1EramAR3D7sShFckGw0j3o\/M7lDZOAqL5c1dgM+lXbhaHG33oGe8kyta3bpnFYaKFD\/Jpvlb2p5jE5ukStppWREOCTrM4G+G+N4xDhKuhBpgLY\/UPEx5\/IAk4uXzjnOwRFvORbjgUj28WdjQJLT1rkeb7UwFZudz8c3BaUIdhViTNDuTPczIr0zEcNnmBeUh+EY6uCTrMrBMEUshIp+mmAwC2laxa2vdWtJa+92DV0X4gDYh1nuqThyvIKEamsX23fwJ2vryVsy+KD5M7SoDVBUZk3XY2he3syhM7ciJtMTJMvC5StBR56sBHE3vyaAl959KdhAN0FpN1i795qcUGQP2RvoK5yxz4z2z0yJ1uI27EXx1gKEDVthzhIhVSEXgUzs5Dxq0YuioQGNanRSUw+TAEZsmxodJxIJ49ZzQjP02lYnydxF+FNb8pUL92rtu70Lc90IKjzlNEJPMxRLUkx9XFSE6qfe3PZXfLMxFi15LfnW2KWdQDTIa6hK4pC9eduJyLIqVEll+Uoc+DBf6zu5v8\/fxzSRxeyoKcSfzWstJbh73JWJ+eMh0fevrd3n0c0Ld9D8v200XUx+yhZdGcRiQq1n6CM465Le3E3JDiKOnXIkLSrE\/Gw3IrcJdaDYCpS7EH4ORwOXnPDLkJ37vJ0OmUPOv8ZNAN\/SPhp2RjrRPyvS76pnzQRe4gYcS82\/8jn+2QeB0vqCsn3le0etIoyAuenmfCoJUf4iTLLxdq0viYeJC4IthZtHb03ONxLLqQM0huyK+vFiaj2nZrG0xIsW65s4birpuDQlbvu+Ye++Z0z2Hu0zc69\/QHbPFMUs372ebsIg7MYLWogf8X3xerumjAA1TLSXrtKxGWPxEu2Hx3E6fIASADZfc5DLaTosZcEAGA34ighjkWp89LMKGztgcmgWAgBIUkOxIsScTS7RUQuVCoZ+WHCdkRmRkiy1mmQth4tAxMHNjbg6cRWWhcvBFYI2YpyHYhwiuX1ogX0LqFOdVBozUeppRzXYRrW0yg0a0OtFa+rOAE+pl0Gat5sPf15tlTLz9NHJiCq8dCuW9je6AOpAmESQyzePJNZNOtW1j9HXfEJXlbSRE1xINb\/ijxGMGcbyxm1ZHO3RHCigxjLNvaxo8+8dUosrsKw+LoP16QBX21m4vLPx2tsE4GS7la+QbhrOwbQmjS17SjcZ70Q1Co9EvDnJKczFhlaKWhQywYH6xauOWStSAd3JROmi8+0AuRc6MTEC+UyBWYaM6rzIdlB2LWUeOf\/ZflEd3y0vPqQHtphD+ALdu4hpRZ6b6dq44pB0FgCCyk73gOUHQMkrNHFScu7YMFNGvdyFiu5jsfbEGBzgfdM4Ph9xjeN8tY5Owi3d23Creq3HdJO+ryIhthIvsaWZVfCa9o4kVKvQrDQkBvOOjdhqNOWJbuoXR5TLf\/FgCPHwfSTk9v4MrhTVuFsc2zjRfqRTQyrolO8R1ZjKXoUMczO8ex7RWu76kQJqS87dIblmBNDjy5kojRW5RxqlF1sY72uk+jvPXLBHfNQDqeyiYh3tG0IV1Rqa16cdNcG5PGUQMzPLYdCeN9VzoOFhtc2WjqhiXD00GhphuaC1KK9lDRtNo7WWRM5zQLB+KKSMrVhWaThUgvv6+P83IZgUHWt1iS9PcE6GkZSG2E1ie21aN2yzcLaA3VZrh2kVWOaoEymWFwq9zxW97K1U4ZQMeBRXuuK3L7T2MA7evQN7rCioq5\/dlBd1rAJV1laNKUgvWL7vCVmg4y8p23RGIEnFbk1WYTfPS4OPQRF1\/HjpcKye7VupTwpG7I2AeHtap6hVbOHYC1oM4iWhEuOKfYzvglshieP1Hm8uXFMoYtZMnII\/b8RRqWUurgsF9Iqh0IF6eCnrJ0qI8kPhY2zOe2kLPqSWn\/7UzzoOwgEnGEKAlZa3WsMAQFVZY7+DaRk12uLyXnFlLYX6St8AxCOqucqzMePc6N93FZQ\/XOGTVQFjiIDReJufMrWc0zhDSqgCi4kJ\/BndZDm+E5L9Ua8yn5MD9wqp0\/R9MPNBwUsOkeQu7nBnI4vGvpjX6lifrzKaa13GfcQRkqOBnPqWFqx\/OVGAqt\/hLGshOkVzOELe6K0M2OdI3JYOMXnT43pQp5udIzSuFaqJW3l4RmXhkwYfzWi99XONndXQBuoAIfpseLNu0zagahoffTEPdQAtnzbFP8r42IVrp3jCgqcriat3nFYlC3zfS9JXEU2bq\/82dy1iLBnOYyWrybxF+Pw9quEdZswDiInBvQP9SijWEgAM0keqvNbwa0vHX0Zur4LXW4cDFHFG4FQ9Qb56yHzqYQHh3hwavuErNdPVUqTkfeUOgd9i4sjvgd52rJFTjHTlJ6oD95ZwFg8NI7KlY9f1mJyOAT8A2SnWCt8OL9UYe8Ai70EpBvxu6vEI88tWQ7qC9fHcbR3iBkHOUuosYfacT1lvWHRRFliS+DhW1xkud868sL2HZcw8ltnJbamRSwDyfwN91f1Erw2ouSAwbJprURxwGgY0Agpkah\/CoWbYd2SGCHcAFb8QOlhctzXntKe1fsrti+GPyHvffxR\/qVmBWnLsxs2tzQqWiGKZIE\/Dqx7DvSJwJf31AxqmtOF\/u84iY4tKodAU5is\/ZQRkNkWRy92hyoPznWgXX1bHuRy+wrKhaAyuoKq++VE2YGgILERLFA9pWOXYtj2OL1Xf8zmnd5vGNj4q6\/bz9XbS1VWvU6pGX7tsJ8p\/N+M72tWUj16tZ8uSElfJkla+WshW2PCOi4powuDhQbA7BRRgASG74hMcKBS4a0SYCXMtvxsm136zPOGoG871qExOrczg1X+\/o\/7BT5hOFeA0xBDKQmxI2g2g4FM6KGnJP9w0o\/iIeDgMJ8HsbaB5USTfw2KfRjVPcxMVWDc6nDEuvktOieX5Iou5fjrgPx2GxAkT8gELDmZl\/g6rhWiQrEQLBSWoYYl2Wpr93rE0tzT88XQhPCV5KLcuWKSf3GpLHg\/kM4zqw0R5cZLojoQuXRVNVdiPQQF6XYVsBGCMzDOlsNo0UGiy+1LJgBFYxZQCBt3OR+6A27HqdqgLNELIbvYwhgw3nCHcWD7rsfPbMHMiunFCBi34XDrc7zU6kuERKmtcxbVTYJtqkuxNt61S9u0y0AhCw43VSOnq2P1S8URnFLlpEyE6mxAf7FK7Xne+fvWQtuTWIVh8pd16zDrt\/ZqylapM1E5FMRrmHbIqyiRnc9SIVNeE\/UbsFBoikOnUb3bqEyj6Z6EZpJuKu4khuQ2J3uUWdXxByTyBQT3vdOJWFRC36a6JjYWGqC7qMaT0PvT5aB9zE5JWHQaZgkBMVNevAsoclKNWlj6e7RVp6uFyJ+s6b9eshPMEWiAnmWsDyYNa78twQxWtoMwn3ejfPtXzymzQpJwYIfQXNNoJywFKOl\/Y4M3o9SJnCSiCxIS2E6EiQkT1xCcdV8bJXRgmoVzu4Jh1AzMQ65izyjhSD8XedgxINBbzA4rICufXmZesHI19HBAtcMvGv6I9K\/0KYkrqJ0cJl9G4wK13+iMRNbQsDao3sVlcc1QxQkOvCLyGO0ougcM2ydPWhibt+REwQ7L8BmhOuIXgM5pe65WtgW6+Hi0jL9yh842SJ9tbRvm\/Z0PAaSmwQgBiAGAFvlIWz9gj\/gTQZf30Ft+xHBrM8pDv6atk0dXxnvqAocPX6\/hOf96AGS0AcDpq2NnePQyB8O0b\/dcHGwN6cHL8nkfxggMUwaHsGXS\/Sx\/dOuAp1Cy9FdpzMAQMyX2Rk0UYojYQeLkQYw4kS06MBB2JqhzhVt74PcRlRy5uEwDeC6azXf9uZizjARY7LSsQtnjWBuxL4dFdGiXwdWmBcKMOXB6SpoczDw6UqfC6zJB48OZfcbrjRfYKd6bKonFut59sQIhuARnNIOW8IFAP\/9C3mBgusCP3K+RJ1u9q7HmOA8JPAnEFYGqEh\/0tk8mC9kgFRV16nYmDRzgv\/tK7XetFaH+SbgQyfa2P1kQ9FubuJ82AAWgISmjKxSkfkyHWaAijNsX5reVu+2eAPe1IPTnXtxDQuQZBzP2HZK29sf2svUo1GOWhb5wdUsO2V4yMUmr+pJ2Yg\/U5WjmPa0T+27g+1c1dhQJ\/vl6rx0FW3jtd3eVy+zaIwEHrhht4\/CLO7upfEQMzAMjNjEn\/r0VIcmsy1\/0Rw8LNr5x+tW15Vgs+jYzzN\/nLjd7k1UemIYF3LVpDeMLSm64+dM63BaWN6JAY649aBDgAbZXdMTYf6eBAqMW5A9ym\/e1P\/36e3Or06i0zf\/fTfAATTO4KYa6fM6vlwlqzzG7JzdqKe650yJY8OpfTJVOwOsyvKIXt156ckR3IREWkFz4vTH98qqUwP419i7s6TXGJkprXZpuiNTXrvskS9efiQzsKMp2FfS15\/6rICJRYzaDabwsKDbDOEukV90SrJDCWwNvdJ2JRK02diMtcQmLX3p8fFZmgU3PuH1CSo+6Iy6YL\/xH9wA0ZS4yaMzMmTSlaiYqqdKgATGO\/QwHzctQE+vNm7Mky\/HlwFvXPOp05yow0U5IOi967Xa\/Nq8aOAiUeIY5yUqbWNCoh8aAWhPGL5t3CQhX2gQ9LJyjFp8ZSiU4tEOhVljx0RUrUwdyLioiTg==","iv":"68a02b5e97ac33e4391eebd15654326e","s":"781d3ca4d8518bc8"}
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