Retargeting Helps Shoppers Complete Their Purchase

Surprise Gift

According to the latest report by eMarketer, 3 out of 5 American digital shoppers say that online digital ads are well targeted to their interest. This is good news as it shows that retargeting is helping more businesses close sales which would otherwise have been lost.

With the shopping season is in full swing and Thanksgiving is just a few days away, you would think that many small and medium sized online businesses would have ramped up their remarketing efforts in anticipation for the long weekend of online shopping that’s going to blow everyone away. It’s still not too late to do so!

US Digital Shoppers Digital Ads Demographic

While it’s no surprise that many shoppers will be doing comparison shopping before making the purchase, there’s still room for digital ads to remind them of the products that they are interested in, which by then would have a further mark down in prices if not free shipping thrown in.

US Digital Shoppers Demographic

So it’s basically a win-win situation for both shoppers and sellers alike as they aim to close as many sales as possible in this last quarter of the year. Sellers get to offer their products in bundles, with discount and free shipping while buyers get the best bang for their buck as they shop for gifts for their loved ones (or for themselves!).

One thing is for sure, retargeting is here to stay as it helps shoppers complete their purchase while making sure that businesses do not continue bleeding customers.

On a lighter note, can’t wait to catch the upcoming Star Wars The Force Awakens this Christmas as anticipating it well be another blockbuster looking at the rate that tickets are being snapped up in advance ticket sales! Here’s the latest trailer in case you missed it :

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Lisa

Foodie, deal hunter, nature lover, marketer, enjoys movies, barbeques and the latest in tech news.

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