Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables to prove it.

At CES,  Under Armour debuted a new technology product called HealthBox. The program includes three devices—a WiFi-enabled scale, a fitness band and a heart rate tracker—that feed into a mobile app. The kit monitors the user's sleep, fitness, activity and nutrition, and the app pulls all of the data together, promising to give consumers a comprehensive read of their health.

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