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James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands reach consumers through video has to change.
"It's easy for people to look at ad-free services like a Netflix or something like that and say, 'Well this advertising business is too hard, and no one is going to want that,'" Murdoch said in a conversation with Discovery CEO David Zaslav at the Paley Center's annual International Council Summit in New York.
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