Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

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CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix in Film at the Cannes Lions festival here tonight, an odd couple of brilliant executions indeed.

The Film Lions jury, led by Grey’s global creative chief Tor Myhren, was allowed to award one Grand Prix for TV work and one for non-TV work—and they did just that.

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