Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal?

As school faces scrutiny, $155 million deal highlights deep pockets

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When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots—they'll see one of the newest, most technically advanced stadiums in the United States. And just below that stadium's retractable roof, bolted to its metallic skin, viewers will see a name in huge red letters: University of Phoenix.

You've probably heard of the school. It boasts the biggest enrollment of any private college in the country, with some 308,000 students (a 2011 figure from the National Center for Education Statistics).

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