7 Ways to Use Mobile Video Live Streaming for PR and Marketing

Video Live Streaming

Mobile video live streaming is one very under-utilized public relation (PR) and marketing opportunity this year. In fact, the year 2016 is being called the year of video for social media marketing. In 2016, it’s all about video marketing, streaming video and virtual reality videos. Consumer demand for video is at an all-time high, and social media platforms will need to respond in kind. I agree with Jay Baer, president of Convince & Covert, when he said “Whether it’s Periscope, Facebook Live, video on Twitter, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content and social marketing consideration for all brands – even B2B.”

What does that really mean? It means that marketers should be showcasing products, employees, services and company sites using video. Moreover, there is the news release in video snippets, new product announcements and using video much more prominently on corporate websites. So, how does that impact how you market your business? Read on to learn more.

Become adaptable

If Facebook wants to overtake YouTube as the biggest video resource on the web, then you know video is hot. Facebook’s focus on video means that it is increasingly important for PR and marketing. As a result, content marketers and B2C marketers will have to shift from text articles with images to making videos of top concern. When it comes to learning, you can use video to give visitors a 360-degree view. If you represent a public figure, you can have them share live video with their fans through mentions. As it stands, Facebook averages billions of video views every day. Facebook ad product lead Ted Zagat said, “A year or two from now, we think Facebook will be mostly video.” He added that the next frontier is virtual reality.

Enjoy informal chats

Consumers want to connect with you. That can be more easily achieved through video. This means that in order to more effectively and successful to your business, you want to have informal chats with your readers, customers and users. Your visitors want to know that there are people behind the brand and not a large corporate machine run by faceless robots. The good news is an informal chat can be filmed from anywhere, and at any time. They can be edited and loaded at your convenience. In addition, since they’re informal, you don’t have to worry too much about scripting or sounding above board. You do want to ensure to stick to your brand’s messaging.

Share progress reports

If your company is launching a new product or perhaps working on crowdfunding, you might institute a video fireside chat with backers to give them updates on your progress. Not only is this great for marketing, but your investors and potential customers feel involved with your process. The one thing people hate the most are corporate secrets–it creates an environment of mistrust. In marketing, trust is paramount. Your investors gave you money in good faith. At the very least, you can show them where their money is going.

Save on costs

If you’re using a live stream for a state of the business report or a conference, then you can dramatically cut down on public relations spending. Paying for transportation can be costly. With a live stream, everyone can be in the same room even if they’re not physically present. Another illustration is if your company requires international staff to market their products–in this case, live stream is essential. That way, you don’t have to worry about the logistics of getting everyone in the same room.

Facebook Live Training

Convey your expertise

With mobile video live streaming, you get to showcase your knowledge within your specified industry. If you’re a fitness coach, live streaming can be much more effective than writing an article on how to get six-pack abs. Through live streaming, you can show your clients exactly what exercises they need to do. You might even give your audience a written post to tell them what you’re broadcasting ahead of time. One day’s notice is usually sufficient, and this will build anticipation.

Keep a strong connection

Not only does mobile video live streaming allow you to connect with your visitors, but you will also need a strong Wi-Fi connection. You don’t want to go live and get grayed out. So, only use live streaming in an area where you have reliable Internet service. This may change how and where you do business. If your current office space has shoddy Internet, you’re going to have to move. The same goes for filming outdoors. You will have to first spend time determining where you can go live outside and produce a reliable live feed without losing your connectivity.

Understand how to greet

Since mobile video live streaming makes you more approachable, you want to learn how to greet your commenters. One of the keys to marketing is generating comments. In order to get more comments, you need to show that you actually read through them. When you’re live, you want to greet your commenters by name and respond to their comments live. This will be a boon to your current marketing efforts because viewers will be elated when they hear their names mentioned.

Live video can be risky. Controversial comments can inadvertently hurt your brand. On the other hand, there is no better way to connect with your target market right now. It puts a face to your brand. Yes, you will have to modify some of your current marketing techniques. Yet, like they say, practice makes perfect. If live streaming video is to become a major PR and marketing tactic, you should learn how to use it sooner rather than later.

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