Securing The Security Of Print
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With recent cloud security breaches, how do we keep our customers fears at bey and Print hack-poof? Is it even possible? Let’s discuss!
We welcome your comments to the questions asked during the chat. Here is the info in its original tweet format. Please include A1, A2 etc for the Q# you are answering so we can follow along.
Greetings Earthlings, CMYK Enthusiasts and Citizens of The Printerverse! Welcome to #printchat
I’m your host & Intergalactic Ambassador Deborah Corn, with moderator @sandyhubbard – A few announcements first:
PLEASE RT THE CHAT QUESTIONS! Engage with your followers & help grow our community – It’s good #print & good for you!
Meet our #GRAPHEXPO Alliance Partners & see ALL The #Printerverse 411 here http://bit.ly/1ocB2KG
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If you need a FREE PASS to #GRAPHEXPO click here http://bit.ly/1nflbG5 and share the love with your connections! Code is PMC14
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Thanks for you attention – now on to the chat portion of #printchat!
Recent security breaches have made data storage a hot topic. Lets look at some facts from 2013 to set the tone…
According to @symantec 253 security breaches in 2013 were up 62% from 2012, with increased social media & mobile targeting.
According to @symantec 552 MILLION+ identities were breached in 2013, including home & email addresses, logins & phone numbers.
According to @voicetrust almost 2/3’s of data breaches are caused by human error, and cost approx $160 per compromised record.
According to @voicetrust financial orgs topped data breached with 37% in 2013, retail and restaurants are next with 24% in 2013
I shared these stats to illustrate many people have some experience with data breaches & that does have a bigger picture effect.
Let’s discuss how security breaches can affect requesting and supplying data in the marketing world. Is #Print hack-proof?
Q1: How many people have had a personal security breach? What was it, and how was it resolved?
Q1a: Did that experience make you less likely to supply your data? Under what circumstances would you 100% trust the requesting source?
Q2: Approx what percentage of the work you do incorporates personalization and the use of data in some manner?
Q3: Does your business or company have a data security process in place? If yes, how often do you discuss it with customers/prospects
Q3a – ok lets reverse it – are CUSTOMERS ASKING about your data security in any manner?
Q3b: Do you have information about your data security processes or practices on your website or in your marketing materials?
Q4: Do you have a data back-up plan in place? Where would you look to find help implementing one?
Q4a: What about the data security for your OWN business? Payroll info, billing info, payment info… etc?
Q5: How could you help your customers securely collect and store data? Is there an opportunity for partnership or collaboration?
