Retail & Mobile Marketing - the perfect fit

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Retail & Mobile Marketing - the perfect fit

Retail & mobile marketing, www.textmarketer.co.uk
You need to keep up with the trends so you
don’t get left behind and become so last season.
The retail sector...

Building your brand out there can be a mission.
Your message can easily get lost with every other
business fighting to be heard.

of men check catalogues for products
(Newspaper Association of America).
Stat ’clock
Only 5%

(Frost & Sullivan)
29%
Only...
22% 22%
of tweets get read of emails get readof Facebook posts get read

Without a big budget and strategy you might
think it’s mission impossible to reach out to all
your customers and get your message across.
(We hope you’re humming
the theme tune)

Well, with mobile marketing you can,
and you can do it even with a modest budget.

Your customers and potential customers are likely
to have a mobile, in fact you can be pretty certain
that it’s either in their pocket or hand right now.

It’s that time again. A whopping
of all text messages get read
(Frost & Sullivan)
98%

Where do we start? Do you have an existing
database of mobile numbers perhaps?
- You do – fantastic, read on.
- You don’t – we’ll get to that, don’t worry.

Your first message is crucial.
Although they are a customer of yours it’s good
practice to introduce yourself and what they can
expect from your new mobile marketing strategy.
Perhaps something like this:
Hello thank you for your past
custom at [business name]. As
a way to say thanks we thought
you might like to receive some
special offers and deals by text.
Don’t worry we won’t bombard
you! But if you’d rather not then
just text STOP to 88802 now or
at any time.

Grab your hard hat and keep building.
Build on your existing bank of numbers, or create
a new database. You could capture them in-store,
perhaps at the point of sale manually or via a form
within your website e-commerce – perhaps initially
to receive a delivery notification.
Both could benefit from a Keyword on a Shortcode
too. Text OFFER to 88802 – this can be displayed in
the store and on the website.

And so to the keyboard.
You know your customers – or you should do! Write
a message that is straightforward and natural, as if
you were talking to them in person.
Top tip.
Make the first line interesting, intriguing, funny or
even unusual. It is the most important line so make
sure it is a good one.
See our article here on opening lines here.

A couple of ideas to get your creative juices flowing.
Do you know what you will look
great in? Our new range of shirts!
Come down and see our new
stock, all the best labels at the
best prices. We are even giving
you 10% off when you show this
text at the counter. Visit us at 10
High Street 01234 567890
Fancy a change? Then come
down and see our great new
range of paint and home decor.
Everything from stylish new
lamps to old authentic rugs. Drop
in and see us today or online at
www.homeware.co.uk

Change is good.
Yes! The message worked and you got a really good
response from it. Hooray!
The challenge now is to avoid sending the same
message or deal over and over again. People will
soon get bored and opt out.

Sales Vs Customer Service.
Getting the right balance of sales messages is
important. Delivery notifications and order updates
are also very well received via SMS – not every
text message they receive from you has to push
an offer to be effective and enhance the
customer’s experience.
Thankyou
foryourorder!
Youritemwillbe
deliveredtomorrow
between10-11am.
Enjoy!

It’s always better straight
from the horses mouth, so...

Mainline Menswear are now one of the biggest
online independent retailers. They use mobile
marketing regularly not only as a way to promote
their products but also part of their customer service.
Your order has been placed. The
expected delivery date is the 21st
June at 10am. If you would like to
change this or any other delivery
details then simply text us your
request. Visit us at 10 High Street
or at www.fashion.com
01234 567890
Oops! We have received your
order but you seem to have
missed out some important
information regarding the
delivery. If you could respond
with your full delivery address
we will get your item out to
ASAP. Regards www.fashion.com

On Boxing Day 2013 they sent out an
SMS campaign and they compared it with 2012,
27% rise in overall
website traffic
45% rise in direct
website traffic
93% rise in traffic
from mobiles
27% 45% 93%

We not only think retail and mobile marketing is a
perfect fit, we know it is. So don’t get left behind,
give it a try today!
Sign up for your free acount today and we will even
chuck in a couple of free credits for you!
Perfect

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we would be very grateful! This makes us happy
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Found this useful?
Do your good
deed for the day
Website www.textmarketer.co.uk
Blog http://www.textmarketer.co.uk/blog/
Telephone 0117 205 0202
Email info@textmarketer.co.uk

Retail & Mobile Marketing - the perfect fit

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