Twitter Needs a Product Renaissance to Get Out of Its Current Funk

Executive exodus raises questions around the ad industry

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain momentum?

"Until some more drastic changes take place with the product, Twitter will continue to lose ad dollars from brands as they focus on Facebook, Google and even Pinterest and Snapchat," said Chris Tuff, director of business development and partnerships at 22squared. "It's time for Twitter's renaissance—I just hope they can find it in time."

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