Stove Top's Millennial Hipster Pilgrim Implores You to Eat Stuffing All Day Every Day

Or at least, not just on Thanksgiving

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It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.

The campaign, by CP+B, includes four online videos (two have been released so far) as well as wild postings.

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