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How to reach the always connected consumer? Photograph: Jay Directo/AFP/Getty Images
How to reach the always connected consumer? Photograph: Jay Directo/AFP/Getty Images

Effective mobile marketing in the digital age - live discussion

This article is more than 10 years old
Join us and a panel of experts from 1pm on Thurs 19 Sept to gain insights into successful mobile marketing strategies
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Increased smartphone and tablet ownership means consumers are now accessing content across multiple platforms. The rise of the always connected consumer is disrupting how services are accessed. But what does the explosion of mobile traffic and proliferation of devices mean for marketing professionals?

Here on the Guardian Media Network a range of experts have recently been debating this issue.

For a start, SY Lau from Tencent has highlighted that the shift to mobile forces businesses to adopt new marketing strategies and a whole new way of thinking. In particular, the increasing volume of mobile internet and shopping activity means that marketers should focus on more cross-channel promotions.

Thomas Enraght-Moony of Lumata points out that as mobile ad spend continues to rise brands must treat mobile as a relationship channel and offer consumers benefits and rewards they genuinely value or risk alienating them.

Join our next live discussion from 1.00 - 3.00pm on Thursday 19 September as we discuss the challenges and opportunities of marketing in the mobile age. Questions we'll cover include the following:

What trends are we seeing in mobile adoption?
How is the growth of mobile impacting how to market across other channels?
How are advertisers moving beyond banner adverts? Is native advertising the answer?
Within businesses, are mobile and social strategies being developed in silos? How can this be overcome?
How can we ensure that mobile is being used to build relationships with consumers?

To take part, simply click the link in the comments section to sign in and join us here at 1pm on Thursday 19 September. Feel free to ask questions ahead of time in the comments section below and through Twitter using the hashtag #MobileMarketingChat.

Panel

John Barnes, managing director, digital & tech, Incisive Media

John is managing director of Incisive Media Digital, and is responsible for the direction and delivery of Incisive's digital strategy within the company's core markets in the UK, Asia and the US.  He is responsible for mobile and tablet product development, and is also the managing director of the Technology Division, which includes market leading titles such as Waters, IMD, IRD, Computing, CRN, V3.co.uk, Theinquirer.net, BusinessGreen.com, Clickz.com an searchenginewatch.com and IThound.com, as well as a to face and virtual events for technology and digital marketing professionals in the UK, Europe, North America and Asia including Search Engine Strategies (SES). He is the chairman of the association on Online Publishers (AOP), and a member of the Prince's Trust Technology leadership group.

Paul Berney, chief marketing officer & managing director EMEA, Mobile Marketing Association

Paul has over 25 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past nine years in mobile marketing and has been a speaker at over 220 mobile events across the world, speaking to more than 32,000 people. Paul is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct Marketing, a Chartered Marketer in the Chartered Institute of Marketing, a Member of the CMO Council and a mentor in the Marketing Academy.

Matthew Blay, global business development, Telefónica Digital

Matthew has worked in the advertising industry for 14 years, with over 10 years operating in the international market. In his current role at Telefonica Digital, Matthew is driving the growth of Telefonica's new mobile advertising business in Europe & Latin America representing the Publicis Network – he also leads the partnership of cross-operator advertising in the USA. Before joining Telefonica in early 2013, Matthew held key digital sales roles at Time Inc working across the TIME, Fortune & Wallpaper* brands. Prior to that he worked in contract publishing representing British Airways where his role included building the 3rd party advertising proposition for ba.com.

Gunnar Klauberg, product marketing manager, Adobe Systems

As part of the Adobe Experience Manager team, Gunnar lends his mobile and publishing expertise to ensure a match with customer needs. His responsibilities cover definition, go-to-market and field-readiness for the mobile and media publishing capabilities of the Adobe Experience Manager solution. In his 15+ years working in the publishing, mobile and web content management sectors he helped firms like Axel Springer, Microsoft, Deutsche Telekom, Nokia and Vodafone to make digital content experiences relevant. Before joining Adobe and Day Software in 2010, he held P&L responsibility for a leading WCM product line and their R&D department in the technology sector. Follow him on Twitter @aeroid

Adhish Kulkarni, chief marketing officer, Lumata

Adhish brings over 14 years of experience in the Telecoms and Mobile Marketing industries to Lumata. He was part of the management team at Flytxt, a UK-based pioneering mobile marketing specialist, and more recently served as Head of Products & CRM at Buongiorno where he developed pioneering telecoms loyalty programmes including Orange Wednesdays. In the early part of his career, Adhish spent 6 years as a manager in Accenture's strategy consulting practice covering the Communications and Media industries in Europe and Asia.

This content is brought to you by Guardian Professional in association with Adobe

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