AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars.

For an endeavor called "A Whole New Ride," social media and web display ads begin today and run through July 5, hoping to capture an audience of soon-to-be vacationing parents ahead of Memorial Day and until Independence Day weekend. In addition, pre-roll video will begin appearing on Friday, also ending the day after July 4th.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in