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Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.
You might imagine you had stumbled onto the set of an action movie. Or perhaps it's a Norwegian Volkswagen campaign from agency Try Oslo that picked up four Lions last week in Cannes, including gold in the Promo category, as well as silvers in Outdoor and PR and a bronze in Film.
A VW station wagon whips down a spiral parking lot ramp, around a traffic circle, and past slower-moving cars—all in reverse—while perplexed drivers and pedestrians look on, wondering what maniac is behind the wheel.
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