Southwest Airlines Elevates Customer Experience with Pay with Amazon

Officials at Southwest Airlines elevated the customer experience by welcoming Pay with Amazon onboard WiFi-equipped aircraft.

As a result, customers will have a new and convenient way to purchase products through the carrier’s onboard entertainment portal, powered by Global Eagle Entertainment. The new payment platform offers customers the security of using their Amazon accounts to purchase products.

Instead of using a credit card, customers accessing the onboard entertainment portal now have the opportunity to purchase WiFi, messaging, and movies using Pay with Amazon. When asked for payment, customers that opt to use the Pay with Amazon option will be directed to log in with their Amazon account credentials to complete their purchases. 

“We’re continually following the trends of our customers, looking for ways to enhance the customer experience onboard our aircraft,” said Heather Figallo, Southwest Airlines Senior Director of Product Innovation and Management. “With the addition of Pay with Amazon to our entertainment portal, we’re doing just that. We’re so excited to have a great brand like Amazon available for our customers to enjoy.”

Patrick Gauthier, vice president, Amazon Payments, noted that Pay with Amazon makes it easy for millions of customers around the world to pay using their Amazon accounts.

“We are thrilled to be working with Southwest to offer customers a familiar and trusted way to pay while inflight to destinations all around the United States,” he said.

Alexis Steinman, senior vice president of digital media solutions for Global Eagle Entertainment, added that the
Southwest Entertainment portal is designed to deliver a great passenger experience and meet evolving passenger preferences.

“The addition of Pay with Amazon enables passengers to access the wide variety of entertainment and connectivity choices available on Southwest quickly and more conveniently than ever,” Steinman said.
The service provided on the Southwest entertainment portal will be compatible with major mobile devices and operating systems, including iOS and Android, as well as web browsers, and is designed to ensure a seamless and superior quality playback.

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