While customer experience and omnichannel engagement are all the buzz among many consumer brands, their ability to deliver on what upwards of 80 percent of their customer expect continues to lack. In fact, according to a survey by Periscope, omnichannel engagement struggles are still massive with only 21 percent of brands feeling more confident than a year ago in their ability to deliver data-driven experiences to customers.
Just 6% of survey respondents described their omnichannel....