Tom+Chee Launches Loyalty Program within New Mobile App

Tom+Chee is not a typical sandwich shop: the Cincinnati-based chain offers a variety of twists on classic grilled cheese, and is now setting its sights on the mobile app space. The brand launched its app earlier this week in recognition of National Grilled Cheese month, taking place during the entire month of April.
 
The app features information regarding past orders, locations, and menu items. Developed in collaboration with LevelUp, the app is free to download on both iOS and Android.
 
The mobile app offers a gateway into the restaurant’s first ever loyalty program, simply called Tom+Chee Rewards. The program provides convenience to customers on the go, giving them the chance to link a credit (or debit) card to the app and pre-pay for pickup orders. Digital gift cards, picking up steam as an alternative to traditional prepaid cards, are also available for purchase and gifting on the app.
 
Most intriguing for shoppers is the added value aspect of the program: loyal grilled cheese lovers will earn $5 in rewards for every $50 dollars spent. Users who sign up during the month of April will also earn $5 instantly, a clever incentive to bring customers into the program. In order to receive rewards, customers must present the app to the on-site cashier.
 
In addition to rewarding the chain’s most loyal customers, the app will take the brand’s VoC efforts to new heights. Providing insight into areas like most popular items and time of year can make a significant difference both in operational efficiency and tailored customer experience.
 
“Our new app keeps Tom+Chee closest to your heart and mouth,” said co-founders Corey Ward and Trew Quackenbush. “Fans of Tom+Chee will be able to earn rewards toward free grilled cheese, and what could be better than that? This has been in the works for a while, and we’re excited to get it in front of our customers.”
 
Tom+Chee has carved a niche of passionate customers through its branding and unique, grassroots origins. Starting as a food tent in downtown Cincinnati, the restaurant received a unique opportunity on ABC’s “Shark Tank,” a reality show based on investing into startup companies. Since appearing on the show in 2013, Tom+Chee has exploded in size, now consisting of 35 stores with plans to expand into 17 states in the near future.

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