Social media has revolutionized the world of marketing. Brand loyalty has expanded as a result, and the line between advertisement and genuine brand advocacy has been blurred by the proliferation of user-generated content. Harnessing this immensely powerful tool has proven to be a steep challenge for some organizations, however, and many are unable to tap into the full potential of the channel.
Enter Reach, the newest product on the platform from Lithium Technologies. With Lithium Reach, brands are able to curate content from users while utilizing engagement tools to reach any desired audience.
“CEOs must recognize getting digital right is absolutely crucial to their business, and yet studies show most brands are not there yet, largely due to the ineffectiveness of currently available solutions,” said Rob Tarkoff, President and CEO of Lithium Technologies. “A truly effective digital strategy – what we call Total Community – involves engaging with stakeholders across all digital channels, and activating those stakeholders on behalf of your brand. The Lithium platform, bolstered by the addition of Lithium Reach, gives brands the full platform to differentiate on digital.”
The availability of products like Reach speaks to the significance of digital content as a means for customer engagement. Social media provides an unprecedented platform for communication, and brands are just now beginning to embrace the medium as a method for messaging with a more personal tone.
One such company, Canadian telecommunications company TELUS, saw an opportunity in taking its social media to new heights.
“At TELUS, our team works to create meaningful social experiences for every customer across every interaction,” said Scotty Jackson, Senior Strategy Manager, Social and Digital Customer Experience, TELUS. “Through our tests of Lithium Reach, we have seen great initial results in promoting content through our established social channels. Lithium helps us with customer engagement and insights around those engagements in order to deliver a great digital customer experience.”
The platform uses proprietary algorithms to determine what content would be most relevant to a given audience and, perhaps more crucially, when the content can be posted to most optimally reach as many users as possible.
Social media isn’t going anywhere, and the channel is a cornerstone for effective communication with consumers. By engaging customers in a more casual setting, platforms like Lithium Reach are changing the face of loyalty marketing.