“The single biggest problem in communication is the illusion that it has taken place,” according to the late great Irish writer George Bernard Shaw. Shirley Adut, Strategic Initiatives, North America, Idomoo used this quote during her session, “Digitize Your Brand Loyalty with a Personalized Video,” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty.
“Visuals are significantly more effective than text,” Adut told attendees.
Personalized customer care is a great way to build bridges between brands and their customers. Adut believes that personalized video is the only way to do it with scale in the digital age. Video tells a story that is specifically about the customer and their value in being a loyalty member.
Personal video thrives on using customer data, such as age, gender, location, and other profiles. With personal videos, brands can design and deliver specific messages that are relevant for each customer in real-time.
Consider the following statistic Adut offered: The average Internet user spends 88% more time on a site with video.
“It’s more engaging,” she said. “YouTube is the No. 2 search engine in the world.”
In the past, customer loyalty was earned face-to-face, getting to know each other. In today’s world, it is still realistic to meet clients and convey to them, all at once, one unique and personal interactive message. Video personalization achieves this and breaks through the smart device screen to ensure that brands never lose touch with their respective customers.
Adut said Idomoo’s comprehensive solutions enable brand loyalty programs to become even stronger and more relevant for their customers. She added that any size brand with any size budget can create a successful personalized video campaign and achieve staggering results through personalized video.
She offered some key strategies when developing a brand personalized video:
-Break down each video into scenes
-Optimize for mobile
-Have a call to action at the end of each video
-Recommended length: 30-90 seconds