Sprint has made great strides in recent years in the area of customer acquisition. Now, Sprint officials hope to land some more new customers by leveraging a unique offer that involves the incredibly successful Amazon Prime loyalty program.
Sprint will offer its customers Amazon Prince as an add-on to their monthly plans. Sprint will offer new or existing customers the opportunity to stream tens of thousands of movies and TV episodes, including Amazon Original Series and Movies, with Prime Video, access to more than 1 million songs on Prime Music, Kindle Owners’ Lending Library, unlimited photo storage, early access to Lightning Deals, and Amazon FREE Two-Day Shipping – all on a month-to-month basis for $10.99/month.
“Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers,” said Marcelo Claure, Sprint CEO. “With this monthly add-on, Sprint customers will have great flexibility and will have the opportunity to easily access Amazon’s full entertainment package on America’s fastest LTE network.”
Here’s how the offer works:
1. Visit www.sprint.com/amazonprime, call 1-(800)-SPRINT1 or go to the nearest Sprint store to sign up for Amazon Prime on your Sprint account.
2. After adding Amazon Prime to a Sprint account, the customer will receive a text message with an activation link to complete registration.
3. Once registration is complete, the customer can immediately begin to enjoy all the benefits of Amazon Prime.
4. Customers can also access preloaded or downloaded Amazon apps for easy access to Prime content on compatible smartphones.
According to Parks Associates, 68% of smartphone owners listen to streaming music daily, while 71% watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.
Sprint customers have some of the highest incidence of daily music consumption among U.S. carriers: 73% of subscribers for Sprint listen to streaming music daily, versus 66% of Verizon users.