Wal-Mart May Need to Sweeten Deal to Get People to Pay With App
- App lacks Starbucks’ loyalty, nationwide mobile-ordering perks
- Walmart Pay isn’t integrated with popular apps like Apple Pay
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Wal-Mart Stores Inc.’s expansion of its mobile-payment system across the U.S. may meet resistance from shoppers with little incentive to whip out their phones at the register.
“There’s got to be something in there that would get consumers to use it,” said Brendan Miller, an analyst at Forrester Research. Otherwise, “I can just pull out my credit card and swipe it.”