It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
Finally, the aftershocks of the Super Bowl have settled, with the influence of the Big Game just barely registering on this week’s list. Only two spots that originally aired on Super Bowl Sunday remain—Snickers’ “The Brady Bunch” at No. 7 and “Wisdom” from Dodge at No. 10. But special mention must be given to the No. 5 spot, Sprint’s “Super Bowl Apology” where the wireless carrier mock-apologizes for calling out competitors in its Super Bowl ad. Call it a sequel.
The result is a resetting of the share of voice metric, with more love to go around. Android’s “Friends Forever” spot remains at number one, but saw its share of voice increase from 3.92% last week to 5.70 this week on 3.9 million online views and 149k social actions. It was followed by “Take It” from Addidas with a 3.02% share on 5.4 million online views and 38k social actions. Mountain Dew’s “Come Alive”—supporting the new Kickstart juice line—ranked third with a 2.1% share of voice on the back of 2.5 million online views and 38k social actions.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Friends Furever
5.70% Digital SOV 3,965,249 Online Views 142,988 Social Actions
2. Take It
3.02% Digital SOV 5,424,735 Online Views 38,094 Social Actions
3. Come Alive
2.10% Digital SOV 2,586,624 Online Views 38,390 Social Actions
4. Shake, Spray and It’s Dry!
1.63% Digital SOV 672 Online Views 54,041 Social Actions
5. Super Bowl Apology
1.58% Digital SOV 35,500 Online Views 51,627 Social Actions
6. Free Makeover
1.23% Digital SOV 810 Online Views 40,751 Social Actions
7. The Brady Bunch
1.10% Digital SOV 553,824 Online Views 29,419 Social Actions
8. Left Swipe Dat
1.08% Digital SOV 474,382 Online Views 29,322 Social Actions
9. Official Live Action Trailer: Ready or Not
0.72% Digital SOV 1,311,925 Online Views 8,343 Social Actions
10. Wisdom
0.72% Digital SOV 1,847,672 Online Views 2,479 Social Actions
Excludes Movie Trailers.
Real-Time TV Advertising Metrics at iSpot.tv
*From iSpot.tv: iSpot.tv is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.