3 Ways to Up Your Brand Marketing Game With Video on Facebook

Many brands have experimented with video advertising on Facebook in unique ways and are seeing impressive results.

Consumers are interacting with video content more and more. In fact, this year, the average U.S. adult will spend one hour and 16 minutes each day watching video on digital devices.

Given this uptick in video consumption, platforms like Facebook and Instagram are offering new and powerful ways for brands to engage their audiences through video, like drastically increasing the reach of video content by creating a trickle effect from paid ads through organic-video sharing, reaching audiences at scale on mobile devices, and introducing sophisticated targeting that influences performance results.

Many

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