Google’s Investments Pay Off, Fueling Ad Volume Gains
How YouTube Is Improving Google's Ad Volume
This article is for subscribers only.
Google Inc.’s strategy of stepping up investments to lure more users and advertisers is paying off, fueling ad volume gains in the latest quarter.
While profit and sales came in just short of estimates, costs were kept well under control, boosting investor confidence and sending Google’s shares up 3.5 percent in extended trading.