Report: Digital Wallet Usage Increased 20% From 2014 to 2015

Citi Retail Services has released new data highlighting the increase in usage of digital wallets from 2014 to 2015.

Digital wallet usage increased by 20 percent from 2014 to 2015, according to new data from Citi Retail Services.

The results from two ‘Let’s Get Digital’ surveys of U.S. consumers (one from January 2014 and the other from December 2015 to January 2016) showed 55 percent of respondents in the 2015 survey had used a digital wallet to make a purchase with their smartphone, up from 35 percent of respondents in 2014.

In the 2015 survey, when non-users were asked why they have not used a digital wallet product to make a purchase, 47 percent of these users said it was easier to pay with another form of payment, such as cash or a credit card.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in