We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to help you in your role. Read on to find out more about our new tools and features!
Over the last five months, we have been working hard to redesign our website.
The aim has been to make it easier for you to get to the analysis and insight that you need to do your job.
We thought you would appreciate a quick tour of the new features that the site now offers.
New look, new feel, new functionality
We've spent a lot of time working on the look and feel of the website. The main rationale is to improve your experience on the site and make it easier for you to find what you’re looking for.
There are a few major changes to highlight:
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Responsive Website Design: We know you like to access our content when you’re on the go, whether on your tablet or mobile, so we’ve made sure our site is as clear and easy to navigate on your mobile as it is on your desktop
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Video and Audio Integration: As part of our new strategy, we’re integrating ALL of our conference audio and video recordings into the website. Subscribers will have the benefit of having full unlimited access to the recordings. Some post event recordings are already online and in the coming weeks we’ll be uploading both videos and audio from our recent global Summits.
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Fully Searchable Site: Our site can now search and find what you’re looking for not only in our articles but also briefings, videos and audios. On top of that, when you’re listening to one of our recordings you can search within it to find the exact point that something is mentioned. No wasting time listening through the whole thing – we’ve implemented this new search functionality to make your life easier and importantly save you time.
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Image and Text Lead the Way: A picture is worth a thousand words… Maybe that isn’t completely true, we do agree that images help you locate features and articles of interest. For that reason we’ve made our homepage and channel sections driven via a mix of images, tiles and text. We hope you’ll agree this will make for an easier and more enjoyable experience on the site.
These are what we consider the big updates to the site and how it serves you better. If you can’t wait any longer then please do dive right in and start experiencing the new site. Just as importantly please do let us know your thoughts on the site, and ways it could be improved.
Now to some of the smaller updates:
Get to the most useful analysis first
We highlight our 'featured' articles in our new 'Headline Carousel’ so you'll never miss the best and most insightful articles. We’ve also added an area for the latest Digital Magazine, meaning you can jump straight into this month’s issue (plus our archive dating back to 2006)
The top trending articles
We know you’ll like to stay abreast with what’s trending on our site. For that reason we’ve put it centre-stage on the homepage, making it easier for you to see what’s not to be missed.
Once you dive into an article, you'll see a new section on the right-hand side, highlighting the most popular articles within that area. At the moment, this is just based on views that month, but we'll be integrating social media mentions and buzz shortly.
Make the use of your EC profile
You’ll still be able to login to the site in the usual place – within the top navigation of the site. And we’ve kept this bar ‘sticky’ so it’s easily accessible as your scroll down the site.
A new addition is your profile. As you’ll see when you visit the site logged in it will welcome you to the site to which we’ve added the option to view your profile.
Here you’ll be able to edit your contact information and passwords. We’ve also added the ability to access any pages that you’ve bookmarked or visited on previous visits – hopefully this will help you save and revisit pieces of analysis most useful to you and your organisation.
Deep-dive into topics that matter to you
Not only can you now view our articles by area, but we have started to highlight related and next reads at the bottom of articles.
‘Related Reads’ are articles that we feel might be of interest, the ‘Next Reads’ are articles that others within our community have gone on to read after reading that particular article.
This way, you can do further reading around whatever issue you're looking into, and ensure you get all the insight we have available on the topics that matter to you and your job.
And find targeted content on specific issues
The whole site is now searchable, so you can find insight on any topic we've ever investigated and published on the site. And the search functionality isn’t restricted to our articles.
Our search results will be based on the most relevant content – whether it’s an article, audio, video or briefing. And better yet you can search within each recording to locate exactly where your search criterion is mentioned. We feel it’s worth mentioning the search functionality twice as we feel it’s such an important update and function within the site.
A big push to Disqus
We've added Disqus commenting to the new site. This way, you can keep your Disqus profile from social interactions around the web, and use it when getting involved in the Ethical Corp conversations.
Fully archived post event content
Over the course of a year we produce over 50 hours’ worth of in-depth case studies and best practice around the key issues and opportunities within responsible business and sustainability.
Our conferences have CEOs and senior execs from the world’s leading brands and NGOs outlining their ideas, strategies and ways to move forward. Our new site lists all this content in one easily accessible place.
On top of the video and audio recordings we’ll soon be adding the post event reports that summarise the key trends and ideas highlighted at each of our conferences. As already mentioned this analysis will also be fully searchable.
All of this analysis will sit behind our Subscriber-only firewall. We’re confident this addition to the site will further help our Subscribers get the answers they’re looking for to push forward their career and sustainability initiatives.
Make your own voice heard
You don't need to stick to the Ethical Corp site, either.
With our new sharing functionality from ShareThis, you can post articles and comments to whatever social profile you like. As soon as you see an article you think might be of interest to your community share away!
If you want to engage and/or follow us over social media, you'll see all our social profiles collected at the top right-hand side of the website.
Get a more tailored, relevant and useful experience from Ethical Corp
As part of our newsletter process we’re asking for more information from our community to ensure you only get the most relevant data, analysis and information from us.
Our weekly e-brief is one of our most popular products. It shares not only the best analysis from EthicalCorp.com but it also includes the latest jobs, webinars and free briefings.
Right now, we're asking you to let us know what areas of responsible business you care about by using our new newsletter signup form.
Once we know your main areas of interest, we’ll start to send you more tailored updates on analysis and news relevant to you.
Of course, if your priorities change, please do let us know and we’ll update your preferences
The EC Player
As already mentioned we will be hosting video from our conference sessions on the website. We’ve now added our video player to the right-hand side of the website.
The homepage displays the most recently added video. When in a particular channel, the player will display the most recently added in that channel.
At the moment we only have one video uploaded, but in the coming weeks we’ll be adding video recordings from both RBS Asia and the RBS Europe. We’ll keep you posted when these videos are online and ready to be accessed.
Helping you share your success stories
We understand that it can be difficult to engage your key stakeholder groups, share your successes and more specifically all the vital information within your CR and sustainability reports. For that reason we've got a whole section on the website dedicated to CR report listings. The reports are now more prominent on our homepage, plus you get the added exposure through Ethical Corp's newsletter and social channels.
New look channel pages
We've overhauled the look of our channel pages to make it easier for you to find the latest articles. At the top of page fold you'll see the 7 most recently added articles. We then list the next 16 articles within that channel. This new channel page should make it a lot easier for you to find the pieces of analysis most suited to you and your role.
A new tool for you to find all the answers you need in the world of responsible business
Our aim at Ethical Corporation is to help you navigate a rapidly changing environment, and make the best business decisions - based on insight and experience from your peers - the practitioners working on these issues at some of the biggest and most forward-looking companies in the world.
Our new site is another way we're trying to do that. We hope you like it. We'd love your feedback. You can use the comments on this article to share your views, or via our social channels on Twitter, Facebook and Google+, or email our Marketing and Communications Manager directly on liam.dowd@ethicalcorp.com