Amazon Prime Day is coming and there are deals to be had. Lots of deals.

New customers to the shopping giant's subscription service will bag themselves a whole 24 hours of slashed prices and flash sales on Prime Day.

To be part of Amazon Prime Day in 2016, only customers who subscribe to Amazon Prime are eligible for the savings.

If you're not a member you can sign-up or start a free trial of the service before or on 12 July by visiting amazon.co.uk/primeday

When is Amazon Prime Day 2016?

The mega-sales event on July 12

What deals can I expect on Amazon Prime Day?

Everything, basically, and they will change throughout the day. You'll see deals and offers on everything from PS4 to to toothbrushes, as well as movies, food and back to school items.

Amazon claims there will be around 100,000 deals to be had worldwide as the event is also running in the USA, Austria, Spain, Japan, Italy, Canada, Belgium, France and Canada.

What’s New on Prime Day 2016?

Deals are Everywhere – Prime members can shop deals on all devices, across all categories, in all Prime countries.

Toys All Day – Prime members in the UK will find toy deals nearly all day on Prime Day.

Watch-A-Deal – Readily track and shop any deal while at home or on-the-go with the Amazon App.

Sort by Category – Newly-enhanced deal shopping is designed to help customers swiftly sort deals by category.

More Sellers – Twice as many small business sellers around the world are participating in Prime Day this year.

More to Watch – Prime members will find unbelievable deals on some of today’s top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.

Tips – Find helpful advice on how to shop on Prime Day at amazon.co.uk/primeday

What is Amazon Prime and how much does it cost?

Prime is a service that offers shoppers unlimited streaming of 15,000 movies and TV episodes and access to 800,000 Kindle books along with unlimited one-day delivery for £7.99 a month or £79 a year.

To sign-up or take advantage of a free trial of the service before or on July 12 visit amazon.co.uk/primeday