Thumbs Down: Why Brands Should Care Less About the ‘Like’

When it boils down to it, brands know everything they post on Instagram will appear in followers’ feeds, whereas much of their Facebook content can remain unseen, even though many use paid media to engage with their followers.

Social media is the ultimate popularity contest. Each day, new platforms emerge and attract early adopters, eager to become the best big thing for brands and consumers alike.

From mobile apps to desktop sites, the game of numbers rages on across social mediums, placing a monumental amount of pressure on “the like,” a feature predominantly linked to Facebook. However, a recent survey suggests Facebook’s golden reign may be beginning to falter.

According to a new report, brands are now posting more to Instagram than Facebook, suggesting that marketers are beginning to value quality of content over quantity of followers.

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