Fiksu: Cost Per Loyal User Crosses $3 on iOS
The company's latest indexes document increasing marketing costs on both iOS and Android.
User acquisition and marketing company Fiksu has released its indexes for March 2015, marking the first time the cost to acquire a single loyal iOS app user has passed the $3 mark. To be specific, the cost reached $3.09 in March, a 10 percent increase over last month, and a 113 percent jump from last year. Fiksu defines loyal users are those who open an app three times or more.
Meanwhile, Fiksu’s Cost Per Install Index, which measures the cost per single app install directly attributed to advertising, also increased in March for both iOS and Android apps.
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