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The ski resort of Davos on the eve of the World Economic Forum
The magic mountain. Political and business leaders are meeting in the ski resort of Davos in Switzerland. Photograph: Fabrice Coffrini/AFP/Getty Images
The magic mountain. Political and business leaders are meeting in the ski resort of Davos in Switzerland. Photograph: Fabrice Coffrini/AFP/Getty Images

Davos – a complete guide to the World Economic Forum

This article is more than 9 years old

More than 2,500 people have flown in to take part in the annual conference in the Swiss Alps. We examine who they are, what they are talking about and whether the event produces any tangible benefits for the world and its economy

What is Davos?

Davos is a four-day conference at a Swiss ski resort. But it has become much more. For participants it is a festival of networking. Getting an invitation is a sign you have made it – and the elaborate system of badges reveals your place in the Davos hierarchy.

For critics, “Davos man” is shorthand for the globe-trotting elite, disconnected from their home countries after spending too much time in the club-class lounge. Others just wonder if it is all a big waste of time.

Who is there?

More than 2,500 people – business leaders, politicians, diplomats and the odd celebrity – have flown in to take part in the 45th annual Davos meeting that started on Wednesday. As usual most delegates are men: just 17% of are women. Although the forum boasts delegates from more than 100 countries, the largest number are from western Europe, followed by the United States. The smallest number of delegates come from Latin America and Africa.

The average age for men attending is 53; for women it’s 48.

This year, about 40 national leaders will put in an appearance at Davos, which can be a coming-out party for politicians new to the world stage. One of the most closely watched Davos debuts will be Egypt’s president, Abdel Fatah al-Sisi. The former army chief won an election in May, after ousting the country’s first democratically elected president, Mohamed Morsi, the previous year. Other world leaders in attendance include Chinese premier Li Keqiang, French president François Hollande and German chancellor Angela Merkel. David Cameron is not going this year, although Tony Blair and Prince Andrew are.

The roll call of chief executives includes Google’s Eric Schmidt, Facebook’s Sheryl Sandberg, General Motors’ Mary Barra, Unilever’s Paul Polman and Santander’s Ana Botín.

Mary Barra, the CEO of General Motors, presents a Chevrolet concept car at the North American International Auto Show earlier this month. Photograph: Uli Deck/dpa/Corbis

How did they get there?

The private jet is mode of choice for the 1%. Around 1,700 private jets will land at Swiss airports this week, around twice as many as normal and 5% more than last year, according to CNN. Private jet companies have warned off a scramble for landing spots.

World Economic Forum attendees use air taxis to travel from Zurich airport in Kloten to Davos, Switzerland.
World Economic Forum attendees use air taxis to travel from Zurich airport in Kloten to Davos. Photograph: Walter Bieri/EPA

What are they talking about?

The official theme for this year’s event is the “new global context”, broadly defined as conflicts, instability and the political, economic and technological changes that make the world a more fragmented place.

Instability

Conflict is the top issue for the global elite at Davos, following a year dominated by the rise of Islamic State (Isis) and fighting in eastern Ukraine. Petro Poroshenko, the president of Ukraine, was in Davos but forced to cut his visit short, amid intensifying fighting around Donetsk.

Global economy

For Davos insiders, the big story is the world economy. The US is doing quite nicely, China is slowing down, the eurozone is weak. On the eve of the Davos meeting, the International Monetary Fund cut its global growth forecasts, citing the slowdown in China, looming recession in Russia and continuing problems in the eurozone. The Washington-based fund expects the global economy to grow by 3.3% in 2015, compared to its earlier forecast of 3.8% and 3.5% growth in 2014.

The rouble plunged on Tuesday.
The value of rouble has plummeted in recent months. Photograph: Maxim ZMEyev/Reuters

Climate change

Climate change was not mentioned in a recent survey of 19 issues causing concern for business leaders. But Al Gore and singer Pharrell Williams have forced the issue onto the agenda. Appearing on the stage at Davos, the unlikely pair announced a second round of Live Earth concerts to promote awareness of global warming. The concerts will take place across all seven continents – including Antarctica – on 18 June.

Al Gore and Pharrell Williams at the World Economic Forum in Davos, Switzerland
Al Gore and Pharrell Williams at the World Economic Forum in Davos, Switzerland. Photograph: Michel Euler/AP

Inequality

In the wake of the global financial crash, Davos went through a period of soul searching, which resulted in a focus on inequality and social problems. Although delegates’ interest in inequality has waned, the pressure has not. Earlier this week Oxfam warned that by next year, 1% of the world’s population will own more wealth than the other 99% if current trends continue. Winnie Byanyima, executive director of Oxfam International and one of the six co-chairs at this year’s WEF, said the increased concentration of wealth was dangerous and bad for growth and governance.

Who started Davos?

The conference was founded in 1971 by the German-born economist Klaus Schwab in a bid to encourage European business men (and they were mostly men) to learn about American management practices. One of the first guests was the renowned economist John Kenneth Galbraith, best known for his critique of private affluence amid public squalor. The first political leaders were invited in 1974, amid uncertainty about an upsurge in conflict in the Middle East, rising oil prices and economic disarray after the collapse of the Bretton Woods system. In 1987, Davos was named the World Economic Forum, which is also the name of the non-profit organisation that organises the conference.

The economist John Kenneth Galbraith in the early 1970s. Photograph: AFP/Getty Images

Who pays for Davos?

Davos is funded by around 1,000 of the world’s biggest companies, who pay hefty subscription fees to be WEF members. Once they have paid their fees, only then are the great and the good of the corporate world eligible to buy a ticket to Davos. In 2011, New York Times journalist Andrew Ross Sorkin put the price of going to Davos at $71,000 (£47,000), excluding hotel and travel costs. The organisers provoked anger last year when they raised fees by 20% for elite members: 120 “strategic partners” were asked to pay 600,000 Swiss francs (£462,000) for their annual membership - described as “outrageous” by one executive.

Has anything useful ever happened at Davos?

The organisers of Davos would point to a series of big encounters: the 1988 Davos declaration between Greece and Turkey is cited as helping the two nations avoid war. Davos was also the venue for discussions on German reunification in 1989 between German chancellor Helmut Kohl and the leaders of east Germany. FW de Klerk and Nelson Mandela shared the stage in 1992, in their first joint appearance outside South Africa. In recent years, Davos is better known as venue for showcasing conflict: in 2009 Turkey’s leader Recep Tayyip Erdoğan stormed off the stage, after a fierce argument with Israel’s president Shimon Peres over Gaza.

In 2001, the Bill and Melinda Gates Foundation pledged $100m to tackle Aids. In 2007 Nicholas Negroponte launched his “one laptop per child campaign” aiming to bring cheap computers to children in developing countries.

But is is more likely than not these encounters would have happened without the bracing mountain air of Davos. Bill Gates and Nelson Mandela added stardust to Davos, rather than the other way around.

Nelson Mandela waits to delivering a speech in the plenary hall of the Davos congress centre at the World Economic Forum. Photograph: Remy Steinegger/Reuters

The main charge against Davos is that it is little more than a talking shop, where elites enjoy consensus over fondue.

A more serious criticism is that Davos breeds groupthink. In the mid 2000s, Davos-goers ignored warnings about the riskiness of global finance. Anti-poverty campaigners argue that today’s consensus is that the poor are getting richer, despite the fact that the number of people living in poverty in sub-Saharan Africa – on less than $2 a day – has doubled to 562 million since 1981.

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